Fred's SS12 collection was inspired by the underwater world, which appears to be a strong theme this season. The beauty of sea creatures particularly caught Fred's attention. Their vibrant bold colourful bodies, silhouette and intricate detail and pattern can be seen clearly within Fred's collection. Fred is not a fan of making things easy for herself and this is why we love her........ Her collection includes everything from exciting sculptural headpieces, mixing wooden cane, thread and holographic detail to huge lightweight hand painted tube / slinky sleeves and circular hand painted boa's worn around the neck. Fred's collaboration with the uber talented Rosy Nicholas continued with an exciting shoe collaboration and for the 1st time ever Fred has introduced some exciting, more affordable pieces such as earrings, printed headbands, printed scarfs and amazing badges, collaborating with PINS London.
The actual lookbook will be out end of the month in time for Fred's press day with Ella Dror PR but in the meantime here are some behind the scenes pics taken by our amazing makeup artist Martina Luisetti. Thanks to Bianca Tuovi at CLM for great hair, Marian Newman for the most incredible 'Fred Butler' nails teaming up with MINX and Anastasia (my street cast) for modelling! Thanks for the great images Martina!!